Page shows planning applications in Milton Keynes in Silbury Boulevard MK9
The map above displays markers for different planning applications. Use the search box to zoom in and select planning applications in a certain area according to critera. You can navigate the map by clicking and dragging, and you can zoom in and out using the "+" and "-" buttons on the the map.
Use the Search panel and zoom in to search all planning applications in a specific area or customise with a draw-a-search, and filter Application Size, Type, State, Planning Inspectorate Appeals (if any) and use logical AND, OR and NOT queries against the description.
These searches can be saved to your free landcycle account, and our system will continously monitor for new planning applications that match the criteria and send you an Alert when we find new ones.
You can also filter planning applications across the country, or in selected Local Authorities using the table below. These will be displayed on the map.
uid | Authority | Size | State | Type | Decision | Appeal Ref. | Description | Address | Map | Earliest Date | Url | Share |
---|---|---|---|---|---|---|---|---|---|---|---|---|
20/01980/NMA | Milton Keynes | Small | Rejected | Amendment | Non material amendment to application 16/03038/FUL for amendments to alter Porte Cochere arrangement on Silbury Boulevard Elevation. | Land At 809 To 811 Silbury Boulevard Central Milton Keynes Milton Keynes | 20/08/2013 | Link | Link | |||
20/02129/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for the change of use of part of ground floor and entire first floor from office (Use Class B1a) to a total of 16 residential units (Use Class C3). | Part of Ground Floor And First Floor 897 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 3XJ | 20/08/2028 | Link | Link | |||
20/02131/PANA1C | Milton Keynes | Small | Permitted | Not known | Prior notification for change of use of part of ground floor from letting agents (use Class A2) to two residential units (use class C3) | Part of Ground Floor 897 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 3XJ | 20/08/2028 | Link | Link | |||
20/02339/ADV | Milton Keynes | Small | Permitted | Advertising | Advertisement consent for new fascia sign, windows and door vinyls. | 518 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/09/2021 | Link | Link | |||
20/02727/PANB1C | Milton Keynes | Small | Permitted | Not known | Prior notification for change of use from B1(a) office to C3 residential (29 units), all habitable rooms to have natural light | Chancery House 199 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1JL | 20/10/2028 | Link | Link | |||
20/02764/PANB1C | Milton Keynes | Small | Permitted | Not known | Prior notification for change of use from B1(a) office to C3 residential (33 units). All habitable rooms have natural light | Chancery House 199 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1JL | 20/10/2026 | Link | Link | |||
20/02921/ADV | Milton Keynes | Small | Permitted | Advertising | Advertisement consent for new image signage:- Fascia Sign Opening Hours vinyl - Window Manifestations - Frosted & Full Colour Vinyl | 502 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/11/2013 | Link | Link | |||
20/03249/DISCON | Milton Keynes | Small | Conditions | Conditions | Details submitted pursuant to discharge of condition 15 (Construction Management Plan) attached to planning permission 04/00586/OUT | Land Within The Campbell Park Grid Square Off Silbury Boulevard Avebury Boulevard And Overgate Milton Keynes Bucks | 20/12/2011 | Link | Link | |||
20/03340/FUL | Milton Keynes | Small | Withdrawn | Full | Planning permission to install a state of the art Communication Hub | Unit 43 Carphone Warehouse Ent 5 (North Borough Walk) Silbury Boulevard Milton Keynes MK9 3AG | 20/12/2022 | Link | Link | |||
20/03341/ADV | Milton Keynes | Small | Withdrawn | Advertising | Advert consent for a Single Sided LCD screen | Unit 43 Carphone Warehouse Ent 5 (North Borough Walk) Silbury Boulevard Milton Keynes MK9 3AG | 20/12/2022 | Link | Link | |||
20/03345/FUL | Milton Keynes | Small | Permitted | Full | Installation of a communication hub, replacing the existing infocus unit | Public Telephone 32M From Next Ltd, 165 Silbury Arcade 24M From Silbury Boulevard North Eagle Walk Central Milton Keynes Milton Keynes MK9 3AQ | 20/12/2022 | Link | Link | |||
20/03346/ADV | Milton Keynes | Small | Permitted | Advertising | Allowed | APP/Y0435/H/21/3272328 | Single Sided LCD screen measuring 86" to the communication hub for the display of advertisements | Public Telephone 32M From Next Ltd, 165 Silbury Arcade 24M From Silbury Boulevard North Eagle Walk Central Milton Keynes Milton Keynes MK9 3AQ | 20/12/2022 | Link | Link | |
20/03346/ADV | Milton Keynes | Small | Permitted | Advertising | Allowed | APP/Y0435/H/21/3272330 | Single Sided LCD screen measuring 86" to the communication hub for the display of advertisements | Public Telephone 32M From Next Ltd, 165 Silbury Arcade 24M From Silbury Boulevard North Eagle Walk Central Milton Keynes Milton Keynes MK9 3AQ | 20/12/2022 | Link | Link | |
20/03346/ADV | Milton Keynes | Small | Permitted | Advertising | Allowed | APP/Y0435/H/21/3272333 | Single Sided LCD screen measuring 86" to the communication hub for the display of advertisements | Public Telephone 32M From Next Ltd, 165 Silbury Arcade 24M From Silbury Boulevard North Eagle Walk Central Milton Keynes Milton Keynes MK9 3AQ | 20/12/2022 | Link | Link | |
20/03347/FUL | Milton Keynes | Small | Withdrawn | Full | Planning permission to install a state of the art Communication Hub | 502 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/12/2022 | Link | Link | |||
20/03348/ADV | Milton Keynes | Small | Withdrawn | Advertising | Advert consent for a Single Sided LCD screen | 502 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/12/2022 | Link | Link | |||
20/03349/FUL | Milton Keynes | Small | Withdrawn | Full | Planning permission to install a state of the art Communication Hub | Advertisment At Entrance 9 North Deer Walk Silbury Boulevard Central Milton Keynes Milton Keynes | 20/12/2022 | Link | Link | |||
20/03350/ADV | Milton Keynes | Small | Withdrawn | Advertising | Advert consent for a Single Sided LCD screen | Advertisment At Entrance 9 North Deer Walk Silbury Boulevard Central Milton Keynes Milton Keynes | 20/12/2022 | Link | Link | |||
21/00026/PNNDAC | Milton Keynes | Medium | Rejected | Not known | Prior notification for the erection of a two-storey upward extension on top of existing B1 (a) premises under Class AA to provide 20 residential units. The S shaped extension would measure: 5.6m in height (from the highest part of the existing roof) with the elevation facing North 13th Street measuring 23.1m in width and a maximum of 17.5m in depth. The elevation facing Silbury Boulevard would have a maximum of 23m in width and a maximum of 17.6m in depth. | Chancery House 199 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1JL | 20/12/2031 | Link | Link | |||
21/00216/PANSOL | Milton Keynes | Small | Permitted | Not known | Installation of a 41.48 KWP Solar Photovoltaics array to existing roof to be sited to minimise effect of external appearance and amenity to the area, protruding less than 0.2m above highest part, and not within 1m of external edge, of roof. To produce approximately 35,005 kWh of electricity per year (not exceeding 1 mW capacity) | Magistrates Court 301 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AJ | 20/01/2019 | Link | Link | |||
21/00223/DISCON | Milton Keynes | Small | Conditions | Conditions | Discharge condition 21 (Archaeology) attached to planning application 04/00586/OUT | Land Within The Campbell Park Grid Square Off Silbury Boulevard Avebury Boulevard And Overgate Milton Keynes Bucks | 20/01/2025 | Link | Link | |||
21/00814/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for change of use of existing office floorspace (Use Class B1(a)) to provide 36 residential apartments (Use Class C3) | Gloucester House 399 Silbury Boulevard Central Milton Keynes Milton Keynes | 20/03/2016 | Link | Link | |||
21/01033/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for the change of use from offices at part ground floor, part 1st floor, part 2nd floor and part 3rd floor (class B1) to 32 flats comprising 16 x 1 bedroom and 16 x 2 bedroom flats (class C3) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/03/2031 | Link | Link | |||
21/01034/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for change of use from offices at part ground floor, part 1st floor, part 2nd floor and part 3rd floor (class B1) to provide 24 flats comprising 20 x 1 bedroom and 4 x 2 bedroom (class C3) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/03/2031 | Link | Link | |||
21/01035/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for change of use from offices at part 2nd floor and part 3rd floor (class B1) to provide 28 flats comprising 16 x 1 bedroom and 12 x 2 bedroom (class C3) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/03/2031 | Link | Link | |||
21/01036/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for change of use from offices at part ground floor, part 1st floor and part 3rd floor (class B1) to provide 36 flats comprising 17 x 1 bedroom and 19 x 2 bedroom (class C3) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/03/2031 | Link | Link | |||
21/01037/PANB1C | Milton Keynes | Large | Permitted | Not known | Prior notification for change of use from offices at part ground floor, part 1st floor, part 2nd floor and part 3rd floor (class B1) to provide 56 flats comprising 36 x 1 bedroom and 20 x 2 bedroom (class C3) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/03/2031 | Link | Link | |||
21/01074/PANB1C | Milton Keynes | Small | Rejected | Not known | Prior notification for change of use from B1(A) office to C3 Residential (9 Units) on the Ground Floor only. All habitable rooms have natural light. | Medina House 302 - 340 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AE | 20/04/2006 | Link | Link | |||
21/01291/FUL | Milton Keynes | Small | Permitted | Full | The extension of existing surface car parking area to provide 44 car parking spaces with associated works including the provision of photovoltaic street lighting. | Campbell Park Pavilion 1300 Silbury Boulevard Campbell Park Milton Keynes MK9 4AD | 20/04/2029 | Link | Link | |||
21/01388/PANB1C | Milton Keynes | Medium | Permitted | Not known | Prior notification for the change of use of existing office floorspace (Use Class B1(a)) to provide 25 residential apartments (Use ClassC3) | Technology House 151 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1LH | 20/05/2004 | Link | Link | |||
21/01421/PANB1C | Milton Keynes | Large | Permitted | Not known | Prior notification for change of use to first, second and third floor from office (use class B1a) to 42 residential units (use class C3). | 450 Northgate House 450 - 500 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/05/2006 | Link | Link | |||
21/01427/LBC | Milton Keynes | Small | Permitted | Heritage | Listed Building Consent for the installation of new high level external ventilation grille in face of building at Milton Keynes Central Library facing Silbury Boulevard. | Milton Keynes Library 555 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 3HL | 20/05/2011 | Link | Link | |||
21/01577/NMA | Milton Keynes | Small | Permitted | Amendment | Non material amendment to application 20/00185/FUL to include: an additional internal stair core on the rear roof level, increase in external building area on ninth floor and upwards, reconfiguration of approved stair core and internal layout, new internal stair core and additional external door on ground floor. | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/05/2021 | Link | Link | |||
21/01681/FUL | Milton Keynes | Small | Permitted | Full | Installation of a metal ventilation louvre to the side elevation of this existing building | Solstice Apartments 809 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 3FL | 20/06/2002 | Link | Link | |||
21/01699/PANB1C | Milton Keynes | Small | Rejected | Not known | Prior notification for a proposed change of use from B1(A) Office to C3 Residential (9 Units) on the ground floor only. | Medina House 302 - 340 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AE | 20/06/2001 | Link | Link | |||
21/02294/FUL | Milton Keynes | Not known | Rejected | Full | Allowed | APP/Y0435/W/22/3292060 | Installation of a communication hub including advertisement display, replacing the existing telephone kiosk (resubmission 20/03347/FUL) | 5 West of Main Entrance Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/07/2026 | Link | Link | |
21/02295/ADV | Milton Keynes | Small | Rejected | Advertising | Advert consent for a Single Sided LCD screen (resubmission of 20/03348/ADV) | 5 West of Main Entrance Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AD | 20/07/2026 | Link | Link | |||
21/02601/NMA | Milton Keynes | Large | Withdrawn | Amendment | Non-material amendment to permission ref. 20/00185/FUL seeking commercial area change of use, to private Amenity space relating to Demolition of Bowback House (existing B1(a) Office building) and erection of 14 storey residential scheme, to include 306 residential units (C3), 2 commercial units (flexible use classes A1/2/3 and D2), associated amenity space, hard and soft landscaping, and car parking | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/08/2020 | Link | Link | |||
21/02921/FUL | Milton Keynes | Small | Withdrawn | Full | Change of use from B1 (a) - offices to C3 - creation of no. 5 Dwellinghouses on part of the Ground floor | Medina House 302 - 340 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AE | 20/09/2027 | Link | Link | |||
21/02922/LBC | Milton Keynes | Not known | Permitted | Heritage | Variation of condition 3 (Schedule of mock panels) of permission ref. 19/00290/LBC, seeking amendments to condition 3 wording, that prior to the installation of the external façade elements, excluding supporting structures not seen upon completion, a schedule of mock panels to be built shall be submitted and then agreed in writing by the Local Planning Authority, relating to the alterations and extensions to the Northern and Southern flanks of centre:mk either side of the John Lewis store; creating two levels of additional trading floorspace for flexible Use Class A1 and/or A3 and/or A4 and/or D2; with associated plant, servicing and landscape works. | Car Park North End Gold Oak Walk Silbury Boulevard Central Milton Keynes Milton Keynes | 20/09/2027 | Link | Link | |||
21/02931/NMA | Milton Keynes | Not known | Permitted | Amendment | Non-material amendment to permission ref. 19/00289/FUL seeking an amendment to the wording of Condition 3 (Schedule of mock panels) to allow works to progress & prior to installation of external facade elements, excluding supporting structures not seen upon completion, a schedule of mock panels to be built shall be submitted and then agreed in writing by the Local Planning Authority, relating to the Alterations and extensions to the Northern and Southern flanks of centre:mk either side of the John Lewis store; creating two levels of additional trading floorspace for flexible Use Class A1 and/or A3 and/or A4 and/or D2; with associated plant, servicing and landscape works. | Car Park North End Gold Oak Walk Silbury Boulevard Central Milton Keynes Milton Keynes | 20/09/2024 | Link | Link | |||
21/02943/DISCON | Milton Keynes | Small | Conditions | Conditions | Approval of details required by condition 6 (Construction Traffic Management Plan) of permission ref. 20/00185/FUL | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/09/2028 | Link | Link | |||
21/03032/DISCON | Milton Keynes | Small | Withdrawn | Conditions | Approval of details required by condition 19 (Detailed Drainage Scheme) of permission ref. 20/00185/FUL | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/10/2006 | Link | Link | |||
21/03033/DISCON | Milton Keynes | Small | Conditions | Conditions | Approval of details required by condition 20 (Drainage long term management and maintenance) of permission ref. 20/00185/FUL | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/10/2006 | Link | Link | |||
21/03034/DISCON | Milton Keynes | Small | Withdrawn | Conditions | Approval of details required by conditions 14 (Detailed Landscaping Scheme) of permission ref. 20/00185/FUL | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/10/2006 | Link | Link | |||
21/03051/DISCON | Milton Keynes | Small | Conditions | Conditions | Approval of details required by condition 13 (Tree Protection) of permission ref. 20/00185/FUL | Bowback House 299 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 1NG | 20/10/2007 | Link | Link | |||
21/03258/FUL | Milton Keynes | Small | Permitted | Full | External alterations to the building to include installation of panels to facades, juliet balconies and balustrades together with replacement of windows and doors. | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/10/2025 | Link | Link | |||
21/03297/DISCON | Milton Keynes | Small | Conditions | Conditions | Approval of details required by condition 6 (Construction Environmental Management Plan) of permission ref. 19/00289/FUL | Car Park North End Gold Oak Walk Silbury Boulevard Central Milton Keynes Milton Keynes | 20/10/2028 | Link | Link | |||
21/03439/PNNDAC | Milton Keynes | Large | Permitted | Not known | Prior Notification for the erection of two storey extension to provide 48no. flats (24 x 1 bedroom and 24 x 2 bedroom) | Silbury Court Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AF | 20/11/2009 | Link | Link | |||
21/03486/FUL | Milton Keynes | Small | Permitted | Full | The demolition of former generator building and construction of shower block; erection of two 4no. space cycle shelters; the provision of 4no. electric vehicle charging points & associated landscaping with external works | Silbury House 300 Silbury Boulevard Central Milton Keynes Milton Keynes MK9 2AZ | 20/11/2017 | Link | Link |
Application Type | Description | Example |
---|---|---|
Advertising | For displaying advertisements, signs, or billboards. | Applying to install a new illuminated sign outside a store. |
Amendment | Changes to previously approved applications, possibly due to design revisions. | Amending a previously approved house extension to change the roof style. |
Conditions | Applications related to meeting specific conditions set in previous approvals. | Submitting additional details required to fulfill conditions in an earlier planning consent. |
Full | A complete application for permission to develop land or alter structures. | Applying to build a new residential property on a vacant lot. |
Heritage | Applications in areas with historical significance or for listed buildings. | Seeking permission to repair a historic building’s facade. |
Other | For any application that doesn’t fall into the standard categories. | Applying to install an electric vehicle charging station. |
Outline | Initial application giving a general idea of development, without full detail. | Submitting an outline plan to build several houses on a large plot without detailed designs yet. |
Telecoms | Applications for telecom infrastructure, such as masts or antennas. | Seeking approval to erect a new mobile phone mast. |
Trees | Applications relating to tree management, like pruning or removal. | Requesting permission to remove a diseased tree on a property in a protected area. |
Application Status | Description | Example |
---|---|---|
Conditions | Application is being reviewed to confirm conditions are met before full approval. | Checking if drainage conditions for a housing project are satisfied. |
Permitted | Application has been approved, allowing the project to proceed. | A house extension application has been approved, so construction can start. |
Referred | Application referred to another agency or higher authority for further decision-making. | A new school building application referred to the Department of Education for review. |
Rejected | Application has been denied, possibly due to regulatory issues or community impact concerns. | A request to build a commercial property in a residential area was rejected. |
Undecided | Application is under review but no decision has been reached yet. | A solar panel installation application is still being considered. |
Unresolved | Decision is pending, possibly due to missing information or further clarifications needed. | Waiting on additional environmental impact reports before deciding on a manufacturing plant. |
Withdrawn | Applicant has withdrawn the application, ending the review process. | Applicant decided not to pursue a planning change and withdrew their application. |
Appeal Decision | Description | Example |
---|---|---|
Allowed | Appeal succeeded, and the application is approved. | An appeal to build a garden shed in a restricted area was allowed. |
Allowed in part | Only parts of the appeal are approved, with others declined. | Appeal for a large extension partially allowed, but balcony addition denied. |
Allowed with conditions | Appeal allowed but includes specific conditions. | Approval for a garage was granted but limited to certain construction hours. |
Dismissed | Appeal failed, and the original decision remains. | An appeal to build an additional floor on a building was dismissed. |
Invalid | Appeal was found invalid, likely due to procedural errors or missed deadlines. | An appeal filed late, beyond the deadline, was deemed invalid. |
Not yet decided | Appeal is still under review, with no decision made yet. | An appeal against the rejection of a new restaurant is pending review. |
Notice quashed | Original enforcement or refusal notice was overturned. | An enforcement notice on a fence height violation was quashed. |
Notice Upheld | Original enforcement or refusal notice stands. | Appeal against an enforcement notice for unauthorized work was upheld, so the notice remains in effect. |
Notice varied and upheld | Enforcement notice is modified but remains valid. | A notice to remove a deck was upheld, with only a minor reduction in required removal area. |
Planning permission granted | Appeal successful, and planning permission is now approved. | Appeal for planning permission to extend a house was granted. |
Quashed on legal grounds | Decision overturned due to a legal error in the original ruling. | Appeal quashed after finding procedural errors in the planning review process. |
Split Decision | Appeal partially approved and partially rejected. | Appeal for both front and back garden structures resulted in front approved, back rejected. |
Plot Id | Site Id | Site Name | Plot Name | Plot Active | Plot Interested | Plot Allow Contact | Contact Allow Contact | Contact Name | Contact House Name | Contact House Number | Contact Road Name | Contact Town Name | Contact City Name | Contact County Name | Contact Number | Contact Postcode | Plot Postcode | Market Value | Offer Value | Owner Value | Date of Last Letter | Date Added |
---|
Are you sure that you want logout?
Your privacy is important to us. That’s why we’ll never sell your data to third parties or use it without your consent.
We respect your time and won’t call you unless you ask us to.
We will give you £2.99 FREE credit to try the system without obligation.
And we won’t ask for your credit card details until you’re ready, giving you peace of mind while exploring our platform.
See pricing for reference
We've sent the verification code to your phone number:
Welcome to Landcycle!
To keep things secure we use One Time Passwords (OTPs) to verify your identity
Welcome to Landcycle!
To be reminded of the Email Adress you used to sign up to Landcycle, just enter your phone number and we will send it to you via SMS.
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.